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A chain that sells a variety of pets, accessories, and food (most offer grooming, boarding & other services).

Toys, food, and health and nutrition products are all available through this chain.

 Bill Piechocki, Animal Scientist, Pet Industry Specialist, and Nutritionist, and his colleague Dr Diane Sudduth, MS, DVM, MAPST, MPH, co-founded the company in 2006 with the goal of promoting a healthy and holistic lifestyle for pets through diet and environment.

 He was born on the Hawaiian islands, where he began keeping freshwater aquariums at a young age before moving on to marine species when he realized he couldn't deny his interest any longer. Lance's passion for the ocean and the tropical exotic sea life it harbors has helped him to transform a job into a profession while working for one of the island's leading wholesalers since 1973. He has sent and received marine fish to and from numerous exotic international destinations during his years in this sector.