During the lockdown, Southeast Asians spend extra money on their pets.
While varied degrees of pandemic lockdowns swept Southeast Asia in 2021, many people looked online for pets, pet food, and pet supplies.
Google searches are expected to increase in 2021 compared to the previous year.
According to iPrice Group, a Southeast Asian e-commerce aggregator that looked into the region's demand for pets and pet supplies in 2021, the number of Google searches on the issue increased by 88 percent in 2021 compared to 2020.
According to iPrice, Google searches suggested that Southeast Asians were five times more interested in dogs than cats. In the Philippines, searches for dogs for sale or adoption on Google were 460 percent higher than searches for cats.
The Philippines accounted for about 7 million Google searches on pets in the first three quarters of 2021, accounting for 53 percent of the region's total Google queries on pets. It was four times higher than Vietnam, which had the second-highest amount of pet-related online searches (34%) while under COVID-19 lockdown.
iPrice argues that the harshness of Southeast Asian countries' COVID-19-fighting regulations had a direct impact on how much different ethnicities sought out dogs as friends. Many people searched online for pets and pet-related products 118 times more than they did in 2020 while big regions of the Philippines were under harsher lockdowns last year. However, in Singapore, where the government's stay-at-home regulations were reduced in early 2021 as residents tried to cope with the virus, demand for pets fell by 7% year over year due to rigorous circuit breaker precautions.
During the latter two years of the pandemic, Google impressions on pet feeds and supplies increased much beyond iPrice's predictions. When comparing data from the first ten months of 2020 to the first ten months of 2021, iPrice found that Google impressions for pet supplies increased by 158 percent in all six Southeast Asian nations they track.
According to iPrice, impressions for pet meals and supplies in the Philippines have more than doubled from over 400,000 in 2020 to over a million a year later. However, Thailand saw the biggest rise in impressions for pet needs in the last 12 months (4.5 times more than the previous year), followed by Malaysia (3.5 times more). In Vietnam, consumer perceptions of pet necessities climbed by 220 percent, three times more than in 2020. Indonesia, which has the world's largest Muslim population and considers canines to be filthy, saw the smallest rise in search frequency for pet subjects (89 percent) during its pandemic quarantine periods.
Pet goods will continue to be purchased online.
Meanwhile, Amazon Singapore and YouGov, a worldwide public opinion and data firm, predict that Singaporeans would continue to buy pet supplies online even after the COVID-19 outbreak has passed.
According to a recent poll of 1,207 Singaporeans, 85 percent of them began purchasing pet supplies online only after the pandemic restricted their public activities. This new shopping habit is unlikely to alter after the epidemic, as respondents indicated that they will continue to buy pet supplies online in the future. Lower pricing compared to traditional stores are a major motivator for online customers, according to 41% of those polled.